EUROPE’S LEADING DOORDROPMEDIA CONGRESS
Make sure you get a ticket for the fifth International DDM Congress that will take place in Haarlem, The Netherlands on September 19, 2024. Leading experts, from a wide range of industries, will share their knowledge and provide a comprehensive overview of both the print sector and the wider media industry as a whole. You will hear first-hand experience from retail & brands marketing experts and media and marketing specialists, on how print is still a unique, powerful, and effective channel of communication. The speakers are confirmed, bringing more and up-to-date insights into the exciting world of door drop media. Don’t miss this awesome 5th International Doordrop Media Congress!
BUY YOUR TICKETS NOW!Leading experts explore the challenges of doordrop
Ensure your place is secured for this truly engaging event. Don’t miss your opportunity to hear first-hand from leading industry experts why doordrop works.
A PERFECT OPPORTUNITY TO NETWORK
We welcome our guests to a day fully catered with lunch, snacks, drinks, and a sumptuous dinner at a restaurant in Haarlem. A perfect opportunity to network.
JOIN THE GUIDED TOUR THROUGH HAARLEM
Ensure your place is secured for this truly engaging event. Don’t miss your opportunity to hear first-hand from leading industry experts why doordrop works.
Speakers
Industry leaders and visionaries. Let them inspire and inform you!
Mark Davies
Chairman of the board Elma
Noah Chenevert
Strategic Project Manager Spotta
Jasmijn Rijcken
FireStarter VAN MOOF, MISKEEN ORIGINALS
Chiel SpruiteNburg
CCO de Pindakaaswinkel
MIcheal Petit
Manager Marketing Markteffect (a market research company)
IAN GIBBS
DIRECTOR OF DATA LEADERSHIP & LEARNING JICMAIL
EDWARD HÖLSKEN
FOUNDER & MANAGING DIRECTOR RELAYTER
thomas heijnen
FORMERLY COMMERCIAL SUPPORT MANAGER JAN LINDERS SUPERMARKETS (AHOLD DELAIZE)
MALOU CINANNI
HOST
MALOU CINANNI
HOST
EDWARD HÖLSKEN
FOUNDER & MANAGING DIRECTOR RELAYTER
thomas heijnen
FORMERLY COMMERCIAL SUPPORT MANAGER JAN LINDERS SUPERMARKETS (AHOLD DELAIZE)
Tour guide
Juriaan van Beelen
formerly Chief Co-Creation @Print.com
Program
🎯 THEME: THE IMPACT OF (DIGITAL) LEAFLET COMMUNICATION ON CONSUMER BEHAVIOR
Retiring the Store Flyer: Effects of Ceasing Print Store Flyers on Household Grocery Shopping Behavior
Increased digital engagement has led several retailers to reconsider whether they should continue distributing flyers door-to-door. Yet dropping a key marketing tool may backfire if consumers don’t adopt the digital alternative. In this study, I analyzed Lidl’s decision to stop delivering its print flyer in one Dutch province, using detailed information on household purchases and survey responses on digital adoption. Comparing shopping behavior in Utrecht with that in other provinces where the flyer was still distributed, the findings suggest that shifting away from print can hurt retailer performance and raises doubts about whether digital alternatives can fill the gap.
GfK (a NiQ company) conducted an in-depth study on the impact of leaflets among Belgian consumers. This research, commissioned by BD Media, offers a fresh perspective on how consumers today engage with both printed and digital leaflets. The study went beyond simply measuring usage – such as browsing behavior – and explored the actions consumers take as a result, their appreciation of the printed medium, and their perceptions of digital alternatives and other forms of media. For the first time, a qualitative component was added to the existing quantitative research. In addition to the large-scale survey, insights were further enriched through an online community, where participants were able to share their experiences and opinions in greater depth.
Start networking with your peers from all over the world and enjoy a beautiful lunch.
With a background in on- and offline communication, marketing and facilitating trainings in personal leadership, Malou brings aliveness and a lot of energy on stage to make this International Congress a success. She will be the host of the day.
During the last year, Spotta has digitalized their business model through its sustainable platform ‘InMijnBus:’ a registration platform where households can submit their YES or NO preference to receive a Spotta leaflet package. InMijnBus offers households the opportunity to opt for the leaflet package that has been specifically put together for their neighbourhood or a personally chosen leaflet package. By introducing InMijnBus to the general public. Spotta aims to make leaflet distribution smarter and more sustainable. Spotta is therefore switching from unsolicited unaddressed print distribution, to desirable addressed leaflet packages assembled for individual neighbourhoods or self-composed leaflet packages by households.
Guided tour
September 19, 10.30 – 12.30. Ticket € 75.-
Join us on a guided tour through Haarlem and get insights into retail innovations, new hospitality concepts and the best cookies in town!
Congress venue
Huis Hodson
Spaarne 17
Haarlem, Netherlands
Hotel accomodation
Amrâth Grand Hotel Frans Hals
Damstraat 1
Haarlem, Netherlands
If you want to stay overnight in Haarlem, you will get a special (group) rate at the Amrath Grand Hotel Frans Hals on Sept. 19. Room rate € 178,09 (including breakfast and tourist tax) You get this rate when you book directly with the Amrath Hotel via email address: groups@hotelfranshals.nl Mentioning: Doordrop Media Congress. (There are 15 rooms available for this price.)
Sponsors:
