Speakers

Can you remember when you used to sit at the breakfast table and there was a big jar of peanut butter on the table? To make the peanut butter sandwich a little tastier, your sister put sprinkles on it, your father smeared sambal on top and your mother made it a real party with slices of banana.
Chiel and his team make the tastiest peanut butter in the Netherlands, in 10 different flavors. They put peanut butter on the pedestal it deserves! After all, peanut butter is not only very tasty and healthy. The peanut plant returns nitrogen to the soil making it richer.
In this presentation you will get to hear our 3 success factors through examples and anecdotes from different periods of the business; starting, surviving and thriving.
The journey starts small; the story literally started at the kitchen table with the plan to make the tastiest peanut butter in the Netherlands. Peanut butter in different flavors did not yet exist, so they started experimenting sitting at the kitchen table.  Besides the different flavors, they have already done a lot of fun things at De Pindakaaswinkel such as National Peanut Butter Day and made the first peanut butter from Dutch soil. Thanks in part to the approachable tone of voice and the likeable product, they have more than 36,000 loyal followers on Instagram.
Now, 7 years after the foundation, about 15,000 pots a week roll out of their own factory and the company is flourishing. The guys at The Peanut Butter Shop are happily moving forward and the business continues to grow. They have chosen not to sell their peanut butter through supermarkets.
As a result, they now have 12 stores of their own, over 800 outlets and an online web shop. The peanut butter is produced energy-neutral through the use of solar panels on the roof of their maker in Aalsmeer and people with a distance to the labor market are welcomed with open arms.
How to go and stay thriving is the last part. Chiel takes you into the future and what two things are essential for this. For The Peanut Butter Shop, the main theme is growth! Therein the focus remains on peanut butter and primarily in the Netherlands, big opportunities we see is the market of hotels and corporate canteens. And also abroad, we get a lot of requests from Norway to Dubai to start selling our product.

About Chiel Spruitenburg

During his studies, Chiel founded several small businesses through which he organized events. After graduation, he went to work for a large festival organization and brought people together for the first time. 6 years later he is still doing that. No longer with parties and playing music, but with the tastiest peanut butter in the Netherlands!