EUROPE’S LEADING DOORDROPMEDIA CONGRESS
🎉Get ready for the 6th International Doordrop Media Congress!
Join us on September 24, 2026, in the vibrant city of DÜSSELDORF, Germany, for the ultimate gathering of Europe’s top minds in print and media.
This must-attend event brings together leading experts from across industries—retailers, brands, marketers, media strategists, and academics—to dive into the power and potential of print in today’s fast-evolving media landscape. Expect fresh insights, real-world cases, and thought-provoking discussions on how doordrop media continues to deliver impact in a digital age.
✨ With a top-tier speaker line-up already confirmed, this year’s congress promises to be more inspiring, more relevant, and more essential than ever.
🎟️ Don’t miss your chance to be part of Europe’s most exciting doordrop media event. Grab your ticket now!
BUY YOUR TICKETS NOW!Leading experts explore the challenges of doordrop
Ensure your place is secured for this truly engaging event. Don’t miss your opportunity to hear first-hand from leading industry experts why doordrop works.
A PERFECT OPPORTUNITY TO NETWORK
We welcome our guests to a day fully catered with lunch, snacks, drinks, and a sumptuous dinner —a perfect opportunity to network.
JOIN THE GUIDED TOUR THROUGH DÜSSELDORF
Join us on a guided tour through Germany and get insights into retail innovations, new hospitality concepts!
SPEAKERS
Speakers
Industry leaders and visionaires. Let them inspire you!
Mark Davies
Chairman of the board
Elma
Dr. Simon steinberg Schulten
university of cologne
Prof. Dr. Rainer Höger
CCo-Founder & CTO
Visual Attention Advertising Research
jeroen de graaf
CMO
Dr Hauschka Benelux
MarkUS BIERMANN
founder
unbound media
Sebastian Mitter
cmo
prospega
sebastian mitter
CMO
Prospega GmbH
NICK STEGGINK
Senior Sales Director
Publitas
ibe hundling
Senior retail consultant
Publitas
malou cinanni
Host Doordrop Media Congress
Malou cinanni
Host Doordropmedia Congress
Sebastian Mitter
cmo
prospega
sebastian mitter
CMO
Prospega GmbH
NICK STEGGINK
Senior Sales Director
Publitas
malou cinanni
Host Doordrop Media Congress
malou cinanni
Host Doordrop Media Congress
ibe hundling
Senior Retail Consultant
publitas
Dr. arjen van lin
Associate Professor of Marketing
Tilburg University
Leen Dehantschutter
Managing Director
BD Media | BD Logistics
host
Doordrop Media congress
malou cinanni
Chiel SpruiteNburg
CCO de Pindakaaswinkel
MIcheal Petit
Manager Marketing Markteffect (a market research company)
IAN GIBBS
DIRECTOR OF DATA LEADERSHIP & LEARNING JICMAIL
enrico girotto
director public affairs fedma
malou cinanni
Host
thomas heijnen
FORMERLY COMMERCIAL SUPPORT MANAGER JAN LINDERS SUPERMARKETS (AHOLD DELAIZE)
Tour guide
Juriaan van Beelen
formerly Chief Co-Creation @Print.com
Program
🎯 THEME: The Power of Presence – From Attention to Action.
Doordrops are a SuperTouchPoint channel: a cost-effective physical communication for your existing and prospective consumers that work best when they are planned as part of an integrated marketing mix. This session, harnessing the power of the UK DMA’s Effectiveness Databank, will reveal which media combinations work best and how to get the very most from your marketing spend through joined up thinking.
Many retailers are under pressure to shift from print flyers to digital channels. Based on a randomized field experiment, we show that a complete switch can reduce revenue—by about −6% on average. At the same time, there is clear evidence on where and how digital alternatives can be deployed effectively. The findings support more informed, rather than premature, decision-making.
How paper leaflets, online leaflets, social video, product-first search and AI shopping are reshaping the retail playing field in 2026.
Attention is a psychological mechanism that prevents the brain from being overwhelmed by information. Attention can be conceptualized as a spotlight beam: information within the beam is perceptually enhanced, whereas information outside it is ignored or even suppressed. In the talk, this effect is demonstrated using several short videos. The attentional beam is unconsciously attracted to so-called salient features, such as strong colour contrasts or faces. Using eye-tracking, the distribution of attention within an advertisement can be measured and subsequently displayed as a heatmap. Modern methods for generating heatmaps use simulation algorithms instead of eye-tracking. During the talk, several door-drop leaflets are analysed using the VISATT 360° simulation method.
In this 20-minute masterclass, Jeroen shows you how to connect the dots: your business goals → your data → your AI. No theory. No buzzwords. Just the framework that turns data into action.
What you’ll learn:
- How to write your data strategy (from business- into data strategy)
- How to link your KPIs to your actual processes and customer journeys
- How to update your data via your own media channels
- Why the same data powers both efficiency and AI, if structured right
Perfect for: CMOs who need data to work for them. Agencies building data strategies for clients. Real insights. Actionable takeaway.
Bio;
Jeroen is CMO at Dr. Hauschka Benelux and founder of Masters in Strategy. With 20+ years in digital commerce and strategy, he has helped scale brands like Tom Tailor, Betty Barclay, Prenatal, and major retailers including V&D and Vomar Supermarkten.
From 2018–2026, as CEO of Ematters|RapidSugar, Jeroen partnered with enterprise clients on complex strategic challenges, translating business goals into actionable data strategies that work in practice.
His core strength: connecting ambition to execution through data and optimize internal processes (people, process and platform)
New Insights into the Role of Print and Digital Leaflets in an Omnichannel World
For 37 years, prospega has been helping retailers and brands successfully connect local offers with consumers – continuously adapting its approach as media channels, shopping behaviour and the role of the leaflet have evolved. Starting with the story told by the European Leaflet Wall, the session will culminate in the first presentation of a new prospega consumer study conducted in summer 2026, providing fresh insights into how printed and digital leaflets are used in Germany and how both formats can be better integrated into modern omnichannel offer communication.
Guided tour
📅 September 25, 10.30 – 12.30. Ticket € 75.-
🛍️ Explore Düsseldorf through a guided retail tour combining innovative store concepts with iconic city highlights. 🏛️
✨ From flagship stores to pop-ups — discover how retail is evolving in today’s urban landscape 🌆
Congress venue
📍Unbound Media
Hugo-Viehoff-Strasse 86
40468 Düsseldorf, Duitsland
Dinner accommodation
📍https://www.hotel-mutterhaus.de
Geschwister-Aufricht-Strasse 1
40489 Düsseldorf, Duitsland
parking
🚗 Parking
Indigo Parking Brussel (Manhattan Parking)
Kruisvaartenstraat 19
1210 Saint-Josse-ten-Noode, Belgium
register
Please choose your ticket and register
regular ticket
incl. dinner
€ 375, –
excl.btw
1 ticket for Doordrop Media Congress
Walk-in coffee, lunch and
networking drinks
Ask questions to the speakers
regular ticket
incl. dinner
€ 445, –
excl.btw
1 ticket for Doordrop Media Congress
Walk-in coffee, lunch, networking drinks
Ask questions to the speakers
Dinner at restaurant
Elma ticket
incl. dinner
€ 375, –
excl.btw
1 ticket exclusively for ELMA Members
Walk-in coffee, lunch, networking drinks
Ask questions to the speakers
Dinner at restaurant
Retail Safari
incl. dinner
€ 75, –
excl.btw
For 1 person guided tour
Insights intro retail innovations
New hospitality Concepts
An inspiring 1,5 hour walk
business partners
