

EUROPE’S LEADING DOORDROPMEDIA CONGRESS
🎉 Get ready for the 6th International Doordrop Media Congress!
Join us on September 18, 2025, in the vibrant city of Brussels, Belgium, for the ultimate gathering of Europe’s top minds in print and media.
This must-attend event brings together leading experts from across industries—retailers, brands, marketers, media strategists, and academics—to dive into the power and potential of print in today’s fast-evolving media landscape. Expect fresh insights, real-world cases, and thought-provoking discussions on how doordrop media continues to deliver impact in a digital age.
✨ With a top-tier speaker line-up already confirmed, this year’s congress promises to be more inspiring, more relevant, and more essential than ever.
🎟️ Don’t miss your chance to be part of Europe’s most exciting doordrop media event. Grab your ticket now!
BUY YOUR TICKETS NOW!Leading experts explore the challenges of doordrop

Ensure your place is secured for this truly engaging event. Don’t miss your opportunity to hear first-hand from leading industry experts why doordrop works.
A PERFECT OPPORTUNITY TO NETWORK

We welcome our guests to a day fully catered with lunch, snacks, drinks, and a sumptuous dinner at the Cardo Hotel in Brussels —a perfect opportunity to network.
JOIN THE GUIDED TOUR THROUGH BrusselS

Join us on a guided tour through Brussels and get insights into retail innovations, new hospitality concepts and the best Brussels Waffles in town!
SPEAKERS
Speakers
Industry leaders and visionaires. Let them inspire you!

Mark Davies
Chairman of the board
Elma

Dr. arjen van lin
Associate Professor of Marketing
Tilburg University

Leen Dehantschutter
Managing Director
BD Media

bart muskala
CEO & founder
accurat

Chiel SpruiteNburg
CCO de Pindakaaswinkel

Prof.dr. kai-markus müller
consumer neuroscientist
neurensics

Jozefien Piersoul
Research Expert Marketing & Consumer Intelligence
gfk – niq

malou cinanni
host
Doordrop Media congress

Dr. arjen van lin
Associate Professor of Marketing
Tilburg University

Leen Dehantschutter
Managing Director
BD Media | BD Logistics

host
Doordrop Media congress
malou cinanni

Chiel SpruiteNburg
CCO de Pindakaaswinkel

MIcheal Petit
Manager Marketing Markteffect (a market research company)

IAN GIBBS
DIRECTOR OF DATA LEADERSHIP & LEARNING JICMAIL

enrico girotto
director public affairs fedma

malou cinanni
Host

thomas heijnen
FORMERLY COMMERCIAL SUPPORT MANAGER JAN LINDERS SUPERMARKETS (AHOLD DELAIZE)
Tour guide

Juriaan van Beelen
formerly Chief Co-Creation @Print.com
Program
🎯 theme: The Impact of (Digital) Leaflet Communication on Consumer Behavior
ELMA has commissioned the most comprehensive attitudinal study among consumers across Europe to understand what they really think of and really do with leaflets they receive in their homes. This unique and fascinating research will be unveiled for the first time at the International Doordrop Congress.
Retiring the Store Flyer: Effects of Ceasing Print Store Flyers on Household Grocery Shopping Behavior
Increased digital engagement has led several retailers to reconsider whether they should continue distributing flyers door-to-door. Yet dropping a key marketing tool may backfire if consumers don’t adopt the digital alternative. In this study, I analyzed Lidl’s decision to stop delivering its print flyer in one Dutch province, using detailed information on household purchases and survey responses on digital adoption. Comparing shopping behavior in Utrecht with that in other provinces where the flyer was still distributed, the findings suggest that shifting away from print can hurt retailer performance and raises doubts about whether digital alternatives can fill the gap.
GfK (a NiQ company) conducted an in-depth study on the impact of leaflets among Belgian consumers. This research, commissioned by BD Media, offers a fresh perspective on how consumers today engage with both printed and digital leaflets. The study went beyond simply measuring usage – such as browsing behavior – and explored the actions consumers take as a result, their appreciation of the printed medium, and their perceptions of digital alternatives and other forms of media. For the first time, a qualitative component was added to the existing quantitative research. In addition to the large-scale survey, insights were further enriched through an online community, where participants were able to share their experiences and opinions in greater depth.
In this inspirational session, BD Media and Accurat combine their expertise to highlight the power of unaddressed print as a strong and relevant media channel – because unaddressed is not unnoticed!
Leen Dehantschutter will share BD Media’s strategic vision on the role of door-to-door communication in Belgium’s increasingly digital landscape.
Bart Muskala demonstrates how data and impact measurement provide clear evidence of the medium’s effectiveness – from reach to behaviour.
Why do customers choose this offer and not that? Which role to prices play? In this keynote, Kai will show that price and value are arbitrary associations between a product and a number. He will reveal how this association can be influenced using behavioral science, for instance with smart anchoring, bundling products, or designing choice architectures. He will also show what brain scans and other subconscious measures have revealed about the value perception of customers and sellers. Finally, Kai will present a few recent and still unpublished exciting findings from his latest research. Join this interactive keynote to understand valuable profit levers which you can apply right away the next day after the Congresss.
Biography: Kai-Markus Mueller is Director of Pricing Research at Neurensics, Amsterdam. He previously founded and ran a start-up where he developed NeuroPricing™, a suite of neurotechnology-based methods to measure and model the optimal price – meanwhile acquired by Neurensics. Before, Kai gained experience both as a neurophysiologist at the US government and as a strategy consultant with an international management consultancy. He holds a PhD in neuroscience. His work has been featured by Forbes, Businessweek, ZDF, Der Spiegel and many more. Another recent milestone is an award-winning book co-authored by top sales expert Gaby Rehbock titled “The Invisible Game – The Secrets and the Science of Winning Minds and Winning Deals”. Kai holds further positions as Professor of Consumer Behaviour at HFU Business School of Furtwangen University in Schwenningen, Germany as well as Chief of Behavioral Strategy with dynamic pricing tourism pioneers RateBoard in Innsbruck, Austria.
Guided tour
📅 September 19, 10.30 – 12.30. Ticket € 75.-
🛍️ Explore Brussels through a guided retail tour combining innovative store concepts with iconic city highlights. 🏛️
✨ From flagship stores to pop-ups — discover how retail is evolving in today’s urban landscape 🌆


Congress venue
📍Cardo Hotel Brussels
Av. du Boulevard 14
1210 Brussels
Belgium


Hotel accomodation
📍Cardo Hotel Brussels
Av. du Boulevard 14
1210 Brussels, Belgium
Book your hotel accommodation
👉 Book Now (CuriousYou)


register
Please choose your ticket and register
regular ticket
incl. dinner
€ 375, –
excl.btw
1 ticket for Doordrop Media Congress
Walk-in coffee, lunch and
networking drinks
Ask questions to the speakers
regular ticket
incl. dinner
€ 445, –
excl.btw
1 ticket for Doordrop Media Congress
Walk-in coffee, lunch, networking drinks
Ask questions to the speakers
Dinner at restaurant Risio Cardo Hotel
Elma ticket
incl. dinner
€ 375, –
excl.btw
1 ticket exclusively for ELMA Members
Walk-in coffee, lunch, networking drinks
Ask questions to the speakers
Dinner at restaurant Risio Cardo Hotel
Retail Safari
incl. dinner
€ 75, –
excl.btw
For 1 person guided tour
Insights intro retail innovations
New hospitality Concepts
An inspiring 1,5 hour walk
business partners







