Physical communication door drops prompts physical action

The Netherlands is the country with the largest number of door drops, which results in a net reach of 11,2 million people ( 65% of total population). The NOM Folder Monitor 2015, surveys the use of door drops and makes all these data electronically available for media agencies. Door drops generate traffic for the retail and this surveys confirms the strength: over 80 per cent of the people that read a door drop leaflet take action.