Doordrop campaigns (unaddressed mailings and leaflets) deliver impressive response rates and a good return on investment. Retailers in particular use the medium to communicate weekly offers to drive shop traffic, while service industries use it to create brand awareness and foster loyalty amongst new customers. For example, 86% of Dutch retailers state that doordrop is the best-performing channel in terms of return on investment, with the same group estimating that almost 30% of their turnover is generated via doordrop campaigns (ICSB, 2011). Now worth over €3.8 billion across Europe (ELMA), doordrop owes its popularity and success to its low cost, high reach and immediate access to customers. In short, doordrop is a ready-made distribution channel delivering highly targeted material to consumers in their own homes.
Download here the presentations of the International Doordrop Media Congres 2016.