September 27, 2017

Leading experts, from a wide range of industries, will share their knowledge and provide a comprehensive overview of both the print sector and the wider media industry as a whole. You will hear comprehensive, first-hand experience from retail & brands marketing experts and media and marketing specialists, on how print is still a unique, powerful, and effective channel of communication. The complete program will be in English.Translators are available for our international guests, please check the possibilities upfront.


We welcome all our guests to a day that is fully catered with lunch, snacks followed by drinks and a real Basque dinner at a restaurant in the harbor of Barcelona. A perfect opportunity to network.


We are proud to present the Second International Award for the best Doordrop Media. Who will be the successor to ‘Funny Easter Doordrop’ by K-R Agency? Sent in your case! Click here.


To make the most of your visit to Barcelona, we offer a Retail-Safari taking place on Thursday the 28th. We are going to check out the newest store concepts together with a professional guide.



An overview of our speakers and host. Let them inspire and inform you!

  • Dirk van Eunen
    Dirk van Eunen Creative Retail Strategist KEGA
  • Sebastiaan van Duijn
    Sebastiaan van Duijn Head of Marketing & E-Commerce Hoogvliet
  • Patrick Verkaart
    Patrick Verkaart Manager Product Development & Pricing SPOTTA
  • Erik Bernsten
    Erik Bernsten Vice President sales-HOLMEN PAPER
  • Edward Hölsken
  • Nick Steggink
    Nick Steggink Doordrop Media Expert ONLINE PUBLISHER
  • Carl Erik Stubkier
    Carl Erik Stubkier Media & Event Manager JYSK
  • Joe Revell
    Joe Revell Director & Co-Founder GARCON WINES
  • Dana Armstrong
    Dana Armstrong Consultant DANA ARMSTRONG CONSULTING
  • Patrick van der Borden
    Patrick van der Borden Host DOORDROP MEDIA CONGRESS
  • Mark Davies
    Mark Davies Charmain of the Board ELMA


✔︎ 12.00 -12.30 Walk in with coffee, tea, and sandwiches

The program starts with a meet and greet so you can interact with your colleagues from all over the world. During this walk-in we will arrange coffee, tea and some sandwiches.

✔︎ 12.30 - 12.45 Welcome by our host Patrick van der Borden

Patrick van der BordenPatrick is both a driven and passionate brand, marketing, and customer professional. Because of his experience as Head of Marketing at V&D, CEO at Maison de Bonneterie and Managing Director at Holland at Home, Patrick knows about the challenges and opportunities for (omnichannel) retailers. His knowledge and passion for presenting make him the ideal host for this festival. He will certainly excite and challenge presenters, to give us more insights

✔︎ 12.45 - 13.15 Carl-Erik Stubkier - JYSK

jyskJYSK is an international retail chain that sells ‘everything for the home’, and which is owned by the original founder, Lars Larsen, who is known throughout Denmark as the country’s leading merchant who always has ‘a great offer’.
In 1979, when he opened his first store in Denmark in Denmark’s second largest city of Aarhus  Larsen had great ambitions. Larsen went on to open several successful JYSK Sengetøjslager locations throughout Denmark, and in 1984 he opened his first store beyond the country’s borders, in neighbouring Germany.

Today the JYSK Group comprises more than 2,400 stores in the following 48 countries worldwide: Denmark, Norway, Sweden, Finland, Poland, the Czech Republic, Hungary, the Netherlands, Slovakia, Germany, Austria, Switzerland, Iceland, Canada, Greenland, the Faroe Islands, Estonia, Latvia, Lithuania, Ukraine, Kosovo, Bulgaria, Kazakhstan, Romania, France, Great Britain, Slovenia, Macedonia, Croatia, Italy, Spain, Bosnia-Herzegovina, China, Serbia, Armenia, Indonesia, Montenegro, Greece, Singapore, Albania, Vietnam, Malta, Portugal, Georgia, Belarus, Tajikistan, Moldova and Belgium

The group’s annual turnover is 3,12 billion euros. Growth is stable and controlled, and the total staff consists of around 21,000 employees.
JYSK is putting door drop into 1,5 BILLION postboxes a year – about 30 million per week. Doordrop is one of the most important parts of the marketing mix

Carl-Erik Stubkier, Media & Event Manager JYSK will present insights on how to use door drop worldwide effectively.

✔︎ 13.15 - 13.45 Nick Steggink - ONLINE PUBLISHER and Patrick Verkaart - SPOTTA

Nick Steggink from Online Publisher and Patrick Verkaart from Spotta will share the Dutch market developments in doordrop and the digital platform transformation of Spotta, the Dutch market leader in doordrop. is the online doordrop platform in the Netherlands. Last year Online Publisher assisted Spotta in transforming into a data driven online doordrop platform.

Faced with the changing media landscape, Spotta used the power of data to meet the customer’s demand both offline and online. With the consumer being in the lead, offering relevant content at any given moment is key. Patrick and Nick will show how Spotta caters for qualitative and effective reach, by using data and consumer insights. Furthermore they explain how online data helps in dealing with the possible introduction of a new Dutch opt-in legislation for offline doordrop.

Patrick Verkaart kleur Nick Steggink

✔︎ 13.45 - 14.00 Mark Davies - ELMA

Mark DaviesIn April 2016, the European Parliament adopted a new standard to improve data protection for individuals within the European Union (EU). Companies face strict fines for not complying with the standards set by the General Data Protection Regulation (GDPR), which provides greater predictability and efficiency for organizations that do business in the EU and offers residents increased data protection rights. The GDPR does not simply apply to EU domestic business, but to companies worldwide that target their goods and services to European citizens
Mark Davies, Chairman of the board of ELMA will take us on a deep dive to gain a deeper understanding of the regulations and the effects on our business.

✔︎ 14.00 - 14.30 Tour HP Graphics Experience Center

carousel-uk_tcm_183_1549932 An inspiring tour at the famous HP Experience Graphics Center (3500m2+ 8.000 visitors / year) to showcase innovative solutions and highlight the unlimited possibilities of HP technology.

✔︎ 14.30 - 15.00 Coffee & tea break
✔︎ 15.00 - 15.25 BREAK OUT - Joe Revell - GARCON WINES

Joe Revell_ Garcon WinesCheers to the wine bottle in your mail slot
Wine bottles already exist since 3000 BC. They have been through several appearances, but none comes close to the version that has been created by the startup Garcon Wines from London. Their wine bottles which fit through the mail slot are sold via a membership service. Yes really!
A young entrepreneur has developed a slim-line wine bottle which can be posted through letterboxes. It holds the same amount as a 750ml bottle but has been flattened and made longer so it can fit through a standard slot in a front door or postbox.
Joe Revell, co-founder of Garcon Wines, said he came up with the idea after listening to a friend complain about missing deliveries at home, when he was not there to open the door and sign for the bottles.
Joe will take us on his ‘wine-journey’.

✔︎ 15.00 - 15.25 BREAK OUT - Edward Hölsken - CREATIVE MEDIA NETWORK

Edward Hölsken, CCO Creative Media Network will share all about the AS Watson case; the process “automation of brochures”

Edward Holsken

✔︎ 15.25 - 15.45 Erik Bernsten - HOLMEN PAPER

Erik Bernsten, Holmen Paper, will talk about Forestry and sustainability in the paper industry.

Erik Bernsten

✔︎ 15.45 - 16.15 Dirk van Eunen - KEGA and Sebastiaan van Duijn -HOOGVLIET

Dirk van Eunen, Creative Strategist KEGA and Sebastiaan van Duijn, Head of Marketing & E-Commerce Hoogvliet will share all about the doordrop strategy of Hoogvliet. The presentation will show the challenges and changes in communication, branding and the major innovations in the field of doordrop media and related communication materials instore of Hoogvliet.

After an extensive creative competition involving several advertising agencies, Hoogvliet has ultimately chosen Kega from Sassenheim as its strategic partner. Kega developed a new brand and communication strategy together with Hoogvliet, and will be translating this to the various online and offline communication tools from 1 May 2017. Hoogvliet (66 stores and 1 online store) is a gem within the Dutch supermarket sector, with many unique concepts, its very own identity and passionate staff. Hoogvliet still often tends to be too modest and therefore forgets to tell people why its supermarkets are so special. The new communication line (including promotional leaflets and shop materials) will project confidence without becoming arrogant.

SebastiaanvanDuijn    Dirk

✔︎ 16.15 - 16.45 Dana Armstrong

Dana Armstrong, “the best kept secret in retail” will talk about improving customer experience.

Dana Armstrong

✔︎ 16.45 - 17.00 Presentation of top 3 nominees for The Best International Doordrop Award 2017

Who will win the International Award for Best Doordrop 2017?  Which case had the best results, the strongest visuals or is the most creative or innovative? We will present the top 3 nominees selected by a jury.

✔︎ 17.30 - 21.00 Drinks and dinner


HP Graphics Experience Center Barcelona
Camí (or Cinturó) de Can Graells, 1-21, Sant Cugat del Vallès



Ayre Hotel Rosellón website

C/ Rosellón 390, 08025, Barcelona, España.

The Ayre Hotel Rosellon offers 10% discount to visitors of the congress. Please mention “visitor of DDM” in your reservation:


One of the crucial factors in the success of The International Doordrop Media Congress is the committed involvement of its partners: International associations or companies who represent the areas of the value chain (production, distribution, printing, content and delivery).