THE INTERNATIONAL PLATFORM FOR INNOVATION, INSIGHTS AND NEWS ABOUT DOORDROPS

Doordrop campaigns (unaddressed mailings and leaflets) deliver impressive response rates and a good return on investment. Retailers in particular use the medium to communicate weekly offers to drive shop traffic, while service industries use it to create brand awareness and foster loyalty amongst new customers. 
For example, 86% of Dutch retailers state that doordrop is the best-performing channel in terms of return on investment, with the same group estimating that almost 30% of their turnover is generated via doordrop campaigns (ICSB, 2011). Now worth over €3.8 billion across Europe (ELMA), doordrop owes its popularity and success to its low cost, high reach and immediate access to customers. In short, doordrop is a ready-made distribution channel delivering highly targeted material to consumers in their own homes.

WINNER INTERNATIONAL AWARD FOR BEST DOORDROP MEDIA 2016

We are proud to present the winner of the first International Award for the best Doordrop Media 2016.

THE FUNNY EASTER DOORDROP BY K-R AGENCY

Objective: To drive customers to grocery stores
Target Group: high spending customers/ loyalty club members

Around easter the Danes has a tradition of sending each other anonymous letters with small funny poems. The letter will be signed with ….., and the number of dots will indicate the number of letters of the name of the sender. The receiver then has to guess the name of the sender, and if their right, they will get a Easter egg from the sender, and if they wrong, or can’t guess it, they will have to give an Easter egg to the sender. This tradition has gone on for more than 200 years. Two weeks before Easter K&R agency send out 362.000 doordrops on behalf of the client Super Brugsen, (food retailer). The doordrops where designed to look like real funny letters with handwriting and paper cut.

When Easter came and after two weeks of guessing Super Brugsen revealed themselves as the sender and all who received the funny letter could get a Easter egg by showing it in their local Super Brugsen store. There by driving customers to the stores in peak period of Danish food shooping.

MEMBERS OF THE JURY

  • Mark Davies, Chairman of the jury
  • Roel Schoemaker, Senior Strategy Consultant Motivaction
  • Caroline Villecroze,  Strategy Director Adrexo
  • Linda Eriksen, Managing Partner CuriousYou

This international award is organised by CuriousYou, together with ELMA, European Letterbox Association.

Mark Davies

MARK DAVIES

Caroline_Villecroze

CAROLINE VILLECROZE

Roel Schoemaker

ROEL SCHOEMAKER

linda_eriksen_-500x500

LINDA ERIKSEN

PRESENTATIONS

Download here the presentations of the International Doordrop Media Congres 2016.

Roel Schoemaker

ROEL SCHOEMAKER
Motivaction

the presentation

2419e65

SVEN VAN MUNSTER
Online Publisher

the presentation

Bart_van_Lierde

BART VAN LIERDE
Colruyt

the presentation

Martin Ehrentreich

MARTIN EHRENTREICH
DiMaBay

the presentation

Sanela Lazic

SANELA LAZIC
SA.LA Retail Studio

the presentation

OUR PARTNERS

One of the crucial factors in the success of The International Doordrop Media Congress is the committed involvement of its partners: International associations or companies who represent the areas of the value chain (production, distribution, printing, content and delivery).