Make sure you get a ticket for the fourth International DDM Congress that will take place in Vienna on September 20, 2018. After a fantastic third edition in Barcelona, we are moving the event to Vienna. Leading experts, from a wide range of industries, will share their knowledge and provide a comprehensive overview of both the print sector and the wider media industry as a whole. You will hear first-hand experience from retail & brands marketing experts and media and marketing specialists, on how print is still a unique, powerful, and effective channel of communication. The speakers are confirmed, bringing more and up to date insights into the exciting world of door drop media. Don’t miss this awesome 4th International Doordrop Media Congress!
Ensure your place is secured for this truly engaging event. Don’t miss your opportunity to hear first hand from leading industry experts why doordrop works.
With your own voting keypad, you can join discussions and interact with speakers and attendees during the event. Let your voice be heard and be ready to give your opinion.
We welcome our guests to a day that is fully catered with lunch, snacks followed by drinks and a sumptuous dinner at a restaurant in Vienna. A perfect opportunity to network.
Start networking with your peers from all over the world and enjoy a beautiful lunch.
With a background in on- and offline communication, marketing and facilitating trainings in personal leadership, Malou brings aliveness and a lot of energy on stage to make this International Congress a success. She will be the host of the day
How Location Based Services will change traditional businesses
Location Based Services are used to amplify existing campaigns of our customers. Because with location based services, marketers can easily promote their message on an additional channel and generate different touch points. The idea is to reach customers both at home and at point of sale – with door drop and location based services.
Normalising Doordrop Media: Launching JICMail
‘Mail (addressed and unaddressed) is the 3rd largest media channel in the UK yet the only one not backed up by a media currency that offers insight into consumer engagement with these channels. On January 18th 2018 we launched JICMail to address this gap in the market and you can hear the findings from this project – what consumers really think and really do with the mail and doordrops they receive in their home.’
The Retail Media Initiative is an association exclusively for and by Dutch retailers. 80 large and medium-sized retailers now work together in the field of media. One of their first projects is the app www.allefolders.nl. An online platform for brochures.
Maarten is the initiator of the co-operation.
Changes in unaddressed mail and how to address them
Exploring through a variety of case histories, some of the challenges, trends & opportunities of unaddressed mail as an advertising medium, from the perspective of a manufacturer of automated print finishing equipment.
Why don’t agencies and advertisers give a sh*t?
The advertising and media industry is dominated by data and buzzwords. Sir Martin Sorrell mentioned some years ago that quants were ruling the industry. This focus on data multiplies the number of buzzwords used in our industry. Although print media – whether it is door drops, direct mail or newspaper advertising, can also provide data – there is an apparent lack of interest in print media. Does the industry not want to know the print media effectiveness? Check out these 12 arguments everybody planning 2019 budget need to know.
Building Relationships in a Hyper-Connected World.
In this session, Chris Baldwin will take you on an inspiring journey from MadMen to Steve Jobs to Elon Musk and beyond, while covering the past, present and future of the digital era we live in.
How do the most successful companies of our era build relationships through technology at scale using data? What is the role of print in a hyper-connected world? What are the effects of technological innovation on culture and how are these cultural changes in turn shaping technology companies? Why do we need to think different about the future of digital and how do we build towards a future of meaningful connections?
Following the day seminar, a drinks reception and evening dinner will be held in the cosmopolitan surroundings of the MOTTO AM FLUSS.
The MOTTO AM FLUSS stands for a cosmopolitan outlook, personal service and modern, international contemporary cuisine with an Austrian focus. Since 2010, the Motto am Fluss has enriched the Twin-City Liner’s landing stage in one of the most fascinating quarters of the city – on the banks of the Danube Canal, in the heart of Vienna.