EUROPE’S LEADING DOORDROPMEDIA CONGRESS

Make sure you get a ticket for the fourth International DDM Congress that will take place in Vienna on September 20, 2018. After a fantastic third edition in Barcelona, we are moving the event to Vienna. Leading experts, from a wide range of industries, will share their knowledge and provide a comprehensive overview of both the print sector and the wider media industry as a whole. You will hear first-hand experience from retail & brands marketing experts and media and marketing specialists, on how print is still a unique, powerful, and effective channel of communication. The speakers are confirmed, bringing more and up to date insights into the exciting world of door drop media. Don’t miss this awesome 4th International Doordrop Media Congress!

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ATTENDEES
LEADING EXPERTS EXPLORES THE CHALLENGES OF DOORDROP
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Ensure your place is secured for this truly engaging event. Don’t miss your opportunity to hear first hand from leading industry experts why doordrop works.

LET YOUR VOICE BE HEARD AND GIVE YOUR OPINION
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With your own voting keypad, you can join discussions and interact with speakers and attendees during the event. Let your voice be heard and be ready to give your opinion.

A PERFECT OPPORTUNITY TO NETWORK
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We welcome our guests to a day that is fully catered with lunch, snacks followed by drinks and a sumptuous dinner at a restaurant in Vienna. A perfect opportunity to network.

SPEAKERS

Industry leaders and visionaries. Let them inspire and inform you!

PROGRAM

12.00 Walk in with lunch

Start networking with your peers from all over the world and enjoy a beautiful lunch.

13.00 Welcome by our host Malou Cinanni

With a background in on- and offline communication, marketing and facilitating trainings in personal leadership, Malou brings aliveness and a lot of energy on stage to make this International Congress a success. She will be the host of the day

13.10 Jochen Tschunko - Product Developer Österreichische Post

How Location Based Services will change traditional businesses
Location Based Services are used to amplify existing campaigns of our customers. Because with location based services, marketers can easily promote their message on an additional channel and generate different touch points. The idea is to reach customers both at home and at point of sale – with door drop and location based services.

13.40 Nick Steggink - Doordrop Media Expert Online Publisher & Arjan Leest - partner Mixed & Augmented

The 2 next big things in (online) dynamic doordrops & dynamisch publications & AR
Get ready for the next 2 things in doordrops:
– Digital dynamic doordrops
– Augmented reality (AR) in doordrops

A must see who wants to see the future in (digital) doordrops & find out how to connect with consumers in a whole new way.
You will get inspired by the latest innovations in (digital) doordrops, engagement en making the connection between offline & online.
The 2 next big things, dynamic publications & AR, will changes the world of (digital) leaflets! Many retailers struggle to find new ways to connect with modern shoppers & their traditional doordrops. Join our session to discover how trailblazers deliver personalized, connected content in (digital) leaflets. We show you many casestudy of retailers who are using dynamic publications & AR and show the results.
Expect an interactive session & see how the future of doordrops will look like.

Arjan Leest & Nick Steggink

Arjan Leest 

14.10 Mark Davies - Charmain of the Board ELMA

mark daviesNormalising Doordrop Media: Launching JICMail 
‘Mail (addressed and unaddressed) is the 3rd largest media channel in the UK yet the only one not backed up by a media currency that offers insight into consumer engagement with these channels. On January 18th 2018 we launched JICMail to address this gap in the market and you can hear the findings from this project – what consumers really think and really do with the mail and doordrops they receive in their home.’

14.40 Maarten van Deurzen - Retail Media Initiative

Digital brochures portals in Netherlands have reached mass audience since start of dedicated promotion apps in 2011.
Learn how 70 retailers in the Netherland created their own digital brochure portal as answer to monpolistic behavior of the leading digital platform.
This portal called AlleFolders is the fastest growing platform since start in 2016 and is now aiming for market leadership.
Can the platform be an effective answer to a huge loss of reach of paper leaflets in the Netherlands (Yes sticker required) Learn about target groups and intensive usage. Can the success of this Business model and technique be extended to other countries?

15.00 Break with coffee, tea & sweets
15.30 Neale Horstead - Duplo International

Changes in unaddressed mail and how to address them
Exploring through a variety of case histories, some of the challenges, trends & opportunities of unaddressed mail as an advertising medium, from the perspective of a manufacturer of automated print finishing equipment.

16.00 Ulbe Jelluma - PrintPower

Why don’t agencies and advertisers give a sh*t?
The advertising and media industry is dominated by data and buzzwords. Sir Martin Sorrell mentioned some years ago that quants were ruling the industry. This focus on data multiplies the number of buzzwords used in our industry. Although print media – whether it is door drops, direct mail or newspaper advertising, can also provide data – there is an apparent lack of interest in print media. Does the industry not want to know the print media effectiveness? Check out these 12 arguments everybody planning 2019 budget need to know.

16.30 Chris Baldwin - strategist/change agent/keynote speaker


chris baldwin

Building Relationships in a Hyper-Connected World.
In this session, Chris Baldwin will take you on an inspiring journey from MadMen to Steve Jobs to Elon Musk and beyond, while covering the past, present and future of the digital era we live in.
How do the most successful companies of our era build relationships through technology at scale using data? What is the role of print in a hyper-connected world? What are the effects of technological innovation on culture and how are these cultural changes in turn shaping technology companies? Why do we need to think different about the future of digital and how do we build towards a future of meaningful connections?

 

17.00 Wrap up by host Malou Cinanni
17.15 By bus to the restaurant
17.45 Drinks & Bites & Dinner

Following the day seminar, a drinks reception and evening dinner will be held in the cosmopolitan surroundings of the MOTTO AM FLUSS.

The MOTTO AM FLUSS stands for a cosmopolitan outlook, personal service and modern, international contemporary cuisine with an Austrian focus. Since 2010, the Motto am Fluss has enriched the Twin-City Liner’s landing stage in one of the most fascinating quarters of the city – on the banks of the Danube Canal, in the heart of Vienna.

21.00 The end

CONGRESS VENUE

MQ, MuseumsQuartier
Museumsplatz 1
A-1070 Vienna

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HOTEL ACCOMMODATION

25 hours Hotel Vienna at MuseumsQuartier
Lerchenfelder Strasse 1-3
1070 Vienna

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